🔴 Social Media Strategic Plan: Pure Living Family Summer Challenge
Campaign Window: May 9 – June 1, 2026 (23 Days of Pre-Launch Hype)
Challenge Launch Date: June 1, 2026
Primary Hashtags: #PureLivingChallenge | #MovementIsMedicine | #45DayChallenge
Secondary Hashtags: #PureLivingFamily | #SummerChallenge | #MoveEveryDay | #BurnBright
📋 Campaign Overview & Goals
We have 23 days to build maximum awareness, excitement, and sign-ups before the Pure Living Family Summer Challenge officially kicks off on June 1st. This plan is built around three phases: Awareness (Days 1–8), Engagement & Education (Days 9–17), and Urgency & Launch (Days 18–23). Each phase has a distinct tone, content focus, and call to action.
Core Goals:
- Drive traffic to the Summer Challenge blog post and worksheet download
- Grow community engagement and shares using the challenge hashtags
- Position Pure Living Family as the go-to summer wellness community
- Build daily posting momentum that carries into the challenge itself
📱 Platform Strategy
Instagram (Primary Platform)
Post daily. Use a mix of Reels, carousels, and static graphics. Stories every day with polls, countdowns, and question boxes. The red hexagon visual branding should be consistent across all graphics. Focus on emotional storytelling — "why movement matters" — paired with beautiful summer imagery.
Post 4–5x per week. Share blog posts directly. Create a Facebook Event for the June 1 launch. Use longer-form captions to tell deeper stories. Encourage sharing to friends and family groups. Facebook is where your community of parents and health-conscious families lives.
TikTok / Instagram Reels
Post 3–4 short videos per week (30–60 seconds). These should feel authentic, not polished. Show real people, real movement, real moments. Use trending audio when appropriate. Focus on the transformation narrative: "What could 45 days do for you?"
Email Newsletter
Send 3 emails during the pre-launch window: an announcement, a mid-campaign reminder with the worksheet, and a final "doors open tomorrow" launch email. Email is your highest-converting channel — treat it with priority.
📅 Day-by-Day Content Calendar
Current date: May 9, 2026. Challenge launch: June 1, 2026. 23 days to launch.
🔥 PHASE 1: AWARENESS (May 9–16) — "Something Big Is Coming"
Goal: Plant the seed. Build curiosity. Introduce the concept without giving everything away at once.
📅 Day 1 — Saturday, May 9
Platform: Instagram + Facebook
Content Type: Announcement Graphic / Reel
Caption: "🔴 This summer, we're doing something different. Something that could change everything. Stay tuned — the Pure Living Family Summer Challenge is almost here. Are you ready to move? #PureLivingChallenge #MovementIsMedicine"
Visual: Bold red hexagon on dark background with text: "SOMETHING IS COMING. JUNE 1." — teaser only, no full details yet.
Story: Countdown sticker set to June 1. Poll: "Do you move your body for at least 30 min a day?" Yes / Not yet
📅 Day 2 — Sunday, May 10
Platform: Instagram Stories + TikTok
Content Type: Personal video from Shawn / team member
Caption: "Movement changed my life. This summer, we want it to change yours. Something exciting drops soon — follow along. 🔴"
Visual: Authentic behind-the-scenes video: going for a walk, doing yoga, at the gym. Speak to camera.
Story: Question box: "What's your biggest barrier to exercising consistently?"
📅 Day 3 — Monday, May 11
Platform: Instagram + Facebook
Content Type: Educational Carousel (5 slides)
Caption: "Did you know movement is literally medicine? Swipe to see what happens to your body when you move every day. 🔴 #MovementIsMedicine #PureLivingFamily"
Slides: 1) Cover: "What Daily Movement Does to Your Body" 2) Reduces inflammation 3) Balances hormones 4) Boosts mental health 5) Improves sleep quality + teaser: "We have a challenge for you..."
Story: Re-share the carousel with the question: "Which of these surprised you most?"
📅 Day 4 — Tuesday, May 12
Platform: TikTok / Instagram Reel
Content Type: "Movement Is Medicine" short video
Caption: "Our red hexagon 🔴 stands for one thing: Movement Is Medicine. What does movement mean to you? Drop it below. #BurnBright #MovementIsMedicine #PureLivingFamily"
Visual: Fast-cut montage: walking, yoga, biking, lifting, elliptical — with voiceover about the power of daily movement.
Story: This or That: "Walk 🚶 or Run 🏃?"
📅 Day 5 — Wednesday, May 13
Platform: Instagram + Facebook
Content Type: Testimonial / Quote Graphic
Caption: "It only takes 45 minutes. Just 3% of your day. What could that do for your life? 🔴 Something big is coming June 1. #PureLivingChallenge"
Visual: Graphic: "45 minutes = 3% of your day" on branded red/dark background.
Story: Countdown sticker. Slider poll: "How consistent is your current movement routine?" (Not at all → Very consistent)
📅 Day 6 — Thursday, May 14
Platform: Instagram + TikTok
Content Type: Reel — "6 Ways to Move for 45 Minutes"
Caption: "No idea how to fill 45 minutes? We've got you. 🚶🧘🏃🏋️🚴⏱ Walk, yoga, run, lift, bike, elliptical — any combo counts. Our Summer Challenge accepts all of them. Details dropping soon! #45DayChallenge #MoveEveryDay"
Visual: Quick 6-second clips of each movement type, text overlay for each, branded end card.
Story: Poll: "Which of these is YOUR favorite? 🚶 Walk / 🧘 Yoga / 🏃 Run / 🏋️ Weights / 🚴 Bike / ⏱ Elliptical"
📅 Day 7 — Friday, May 15
Platform: Facebook + Instagram
Content Type: Blog Share + Long-form Caption
Caption: "We believe movement is medicine. And this summer, we're putting that belief into a challenge. 45 days. 45 minutes. No excuses. Launching June 1. Link in bio to read more and download your FREE worksheet. 🔴 #PureLivingChallenge #SummerChallenge"
Action: First direct link to the Summer Challenge blog post. Drive traffic NOW.
Email Send #1: Subject: "We're launching something this summer — and we want you in." Announce the challenge, link to the blog, attach or link the PDF worksheet.
📅 Day 8 — Saturday, May 16
Platform: Instagram Stories + Facebook
Content Type: Community Moment / UGC Prompt
Caption: "Tag someone who NEEDS this summer challenge. The one who keeps saying they'll 'start Monday.' 🔴 June 1 is their Monday. #PureLivingChallenge"
Story: "Who are you doing this challenge with? Tag them!" — shareable countdown sticker card.
💡 PHASE 2: EDUCATION & ENGAGEMENT (May 17–25) — "Here's Everything You Need to Know"
Goal: Deep dive into the challenge details. Answer objections. Build community. Grow the conversation.
📅 Day 9 — Sunday, May 17
Platform: Instagram Carousel + Facebook
Content Type: "How the Challenge Works" Carousel (6 slides)
Caption: "Here's EXACTLY how the Pure Living Family Summer Challenge works. Simple rules. Big results. Swipe to learn everything. 👉 #PureLivingChallenge"
Slides: 1) Title slide with PLF branding 2) The rule: 45 min × 45 days 3) Approved activities 4) The tracker worksheet 5) Miss a day = start over 6) CTA: Download your free worksheet